Chatting with Bex last night about what it is and why it has suddenly arrived on the scene … what I suggest are that it is about 2 things …

1. Electroclash is not based on personalities - there is no DJ or Band worship in EC. This is because of the very nature of the music which is designed to be almost machine like (like a washing machine). It serves a purpose. At the point where the focus is not on the DJ/Band it has to rest somewhere else - the crowd. EC is about shifting the focus from the club to the clubber; to their creativity and what they bring to the mix.

1. EC is about not being identified with a particular sub-culture. It is open to anyone. It is like the anti-globalisation movement, which in turn is about people not wanting to be seen as just Nike wearing, Gap dressed McPoeple. They are rebelling against that by almost becoming the logical conclusion of it - everyone in grey/black/white boilersuits; with no expression of individuality or creativity. This is offset against the flair and creative freedom offered by clubs playing EC.

It will probably disappear quite quickly, but then as long as the statement has been taken on board, and people have begun to break free of the creative and cultural bonds they have been held by, who cares!