As part of the Invisible Architecture module for m.i-dat, one of the practising artists we are looking at is Shaun Murray; but is this the same person as Shaun Murray? Actually no, but Google is no discriminator of what you are looking for (only you can try to enable that by your search); but the latter is more connected in readership than the former and is therefore at the top. It inevitably raises some questions as to the nature of (projected?) identity in the web sphere.